In each location YourTV will provide a fresh, new and exciting local multi-platform medium to bring communities together, give a sense of pride in the area and offer local businesses a cost-effective, proven advertising platform to promote their businesses, services and products as well as added value to national advertisers.
In every way this will be a new kind of television, embracing high production values and engaging with the latest in broadcast, digital and communications technology. Its watch words are interaction and participation.
For the first time people will have a genuine platform at a local level for their views as well as their news. Involved 24/7 as a key feature in our output, the people who watch YourTV will also be the people who create YourTV. From the “citizen” mobile, reports to hot topic debates, video diaries, amateur sports reports and uploading on the spot coverage of events, our audience will be a significant part of the programme making process.
YourTV is not just about local news. By engaging with the latest social media and digital platforms, YourTV will be interactive and accessible. It’s a channel that our audience can relate to everyday as they go about their lives. It is about people they know, places they recognise, activities that they enjoy and events that concern them. Our audience will be our most powerful marketing tool – our ambassadors as well as the stars.
In summary, the services that Ofcom will licence:
- will be intended for reception only within a particular area or locality;
- will meet the needs of the area or locality;
- will broaden the range and number of television programmes available to people living or working in the locality; and
- will increase the number and range of the programmes either made in or relating to the area or locality.