YourTV Manchester has been awarded the local TV licence for the city, Ofcom has announced.
With the news immediately welcomed by YourTV Manchester chairman David McKeith as “a positive for Manchester and everyone in the city”, YourTV Manchester has revealed it will offer a 24 hour news, information and entertainment-based television channel for local residents.
With key programmes also to be broadcast online and on mobile, YourTV Manchester will not only offer a new kind of local television for Manchester but also a new way of making programmes with unprecedented opportunities for viewers to influence and contribute to the programmes that they watch on a daily basis.
By combining this new opportunity in local television with the ways that people are already communicating with each other on Facebook, Twitter and YouTube, YourTV will be at the heart of what is happening, a completely new kind of television station.
With on-air advertising time also available at more affordable rates than regional and national television, YourTV Manchester will offer many local businesses the chance to speak directly to the customers that they serve through television for the first time.
YourTV Manchester also expects to generate over 50 local jobs directly as well as providing work experience and student placements and will be based in the city.
YourTV Manchester Chairman David McKeith said:
“I am so pleased that we have the opportunity to put into action the aims and ambitions of our broadcast team. They have worked incredibly hard to gauge the feelings of the local communities that make up the city and have explored how their hopes and aspirations can be reflected on screen.
“As we said in our application, ‘the programming output will be a service for all walks of life because it will be created by people from all walks of life.’ This will be an exciting time leading up to the on air launch of the service towards the end of the year.”
YourTV Chairman Sir Michael Lyons said:
“We are delighted that Ofcom has endorsed our proposal and approach to local television in this vibrant city. With many other local TV licences still to be decided upon soon, including several other YourTV applications, this is an exciting time for viewers and broadcasters alike and one which we are confident YourTV can play a great part in.”
More information about YourTV Manchester can be found at www.yourtvmanchester.co.uk
– YourTV Manchester will be available via digital television and online and expects to launch in late 2013.
– YourTV Manchester is a subsidiary of YourTV Ltd which is bidding for several local TV licences including: Leeds, Liverpool and Preston / Blackpool.
– Ofcom is expected to announce the award of all licences in the current phase by March 2013.